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How could I, a
person who has always worked for nonprofits and in the past, thought
of business as "cut-throat," have the courage to make this monumental
decision? The answer is -- luck, inspiration, and hard work.

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MINDING HER BUSINESS, WOMAN CHARTS
SOLO COURSE IN WORLD OF WORK
by Barbara Moore
Democrat and Chronicle, Rochester, New York
September 17, 1996
"I did it!" That's the phrase I keep
exclaiming to myself these days -- that is, when I'm not asking myself,
"What on earth have I done?"
What I did was to give notice at my job. After 25 years of
working as a librarian, the last eight years at the University of
Rochester, I am going into business for myself. At the end of this
month, I will be self-employed, working full time as an Internet
consultant helping people use the Internet for information,
communication, fun and profit.
My co-workers were astounded when they heard the news that
I was leaving. “Are you crazy?” they asked. “You’re going to
give up a steady income?”
My friends advised me to just take a month or two off from
work. They assured me that I am simply going through a mid-life crisis
and that too would pass.
My brother warned me not to count on any relative,
especially him, to bankroll my new business. And my parents quickly
pointed out that I couldn’t move back home if I ran out of money as
the spare bedroom now houses a computer and is in constant use by my
mother -- who is addicted to cyberspace.
How could I, a person who has always worked for nonprofits
and in the past, thought of business as "cut-throat," have the
courage to make this monumental decision? The answer is -- luck,
inspiration, and hard work.
I’m lucky in that I have the right skills to make the
transition to the Information Age. As a librarian, I have worked for
years with information and I have extensive computer skills. I didn't
realize when I “fell into” librarianship as a career in my early 20s
that I would be in one of the “hot professions” of the '90s. As Faithe Popcorn states in her book Clicking, I am one of the
“tech-knows” who will be helping the “tech-nots” to use
computers and the Internet for the information they need to be
successful.
A large number of women are "cashing out"
(leaving well-paid and often stressful jobs) to start their own SOHO
(Small Office/Home Office) business, according to Popcorn. In the past
two years I have met many local women who have left jobs (sometimes
voluntarily and sometimes because they were “downsized”) to start
their own businesses. Their stories have been truly inspirational. They
talk about the hard work and the difficulties they face in their
businesses. All of them told me they would not go back to working for
someone else.
“You’ll ask yourself why you waited so long to do
this,” one female entrepreneur told me.
One of the best support groups I have is the new business
owners special interest group of the Rochester Women’s Network. The 15
women I meet with once a month are my personal cheerleading section.
They applaud my successes and strategize with me over my challenges.
They have given me valuable advice -- from what to print on my business
cards to how to set fees.
Of course, there has been lots of hard work leading up to
this life-changing decision. Twice a week for two months I attended the
Passport to Owning Your Own Business course sponsored by the Enterprise
Development Center of the Urban League of Rochester Inc. I met with
other women and minority would-be business owners to hear from local
experts on every business topic one could think of: marketing,
financing, insurance, advertising, legal concerns, accounting,
management, business plans, etc. After taking this course I could no
longer say that I didn’t know what I was getting into.
So yes. I'm going to do it. Despite the anxiety
I sometimes feel, I will be leaving my secure job to become one of
the many women who will start her own business this year. I know all
the hard work I have ahead of me will be worth it. Twenty or more
years from now, I am sure I will look back at this decision and
still be exclaiming, "I did it!"
Net Results, LLC
Rochester, New York
585.748.1850
bmoore@NetResultsUSA.com
www.linkedin.com/in/barbaramooreny
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